Contact us
close

* By registering you agree to the processing and storage of personal data

close

* By registering you agree to the processing and storage of personal data

The third module of the Social Innovation Management program has been completed

The third module of the Social Innovation Management program  “Marketing and Sales”  held on October 30-31.

Participants together with the lecturer of the module and marketing guru Natalia Pisarenko worked on the most pressing marketing issues during the social startup launch.

They also:

• Understood how to build a social brand

• Learned how to make a marketing strategy

• Define market boundaries

• Developed a brand positioning formula

• Analyzed real successful cases

• Worked on the strategy and brand of their own projects

Natalia Pisarenko, a marketing expert, noted few things to pay attention:

• Remember to analyze in detail the market, competitors, consumers and your resources before developing a strategy

• Be sure to define the boundaries of the business: geography, technology, consumer groups, needs, social value

• Develop the right attributes of your brand (naming, logo, style)

• Strengthen your brand regularly: expand your product or service lines, create a price vertical, collaborate with other brands and develop a franchise

Follow our updates and don’t miss the opportunity to learn from the best experts in the field.