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Communications were studied in Social Engineer School

On May 26-27, 2017, module IX on “Managing Communications for Social Projects” took place within the framework of Social Engineer School. The school module started with Mykhaylo Krykunov – Dean of the Kyiv Business School, PhD in Economics, advisor of the consulting company Reputation Capital. Mikhail Krykunov developed the topic: “Communication with stakeholders”. He said that in order for the project to become successful, it is necessary to correctly identify all interested stakeholders. The next step in interaction with stakeholders is to report the value of the project itself and those values that it represents. Correctly built communication is the key ...

Financial and Legal Aspects for Social Entrepreneurs

On May 19-20, 2017, the IV Module on “Financial and Legal Aspects of Social Entrepreneurship” of School of Innovation and Social Entrepreneurship took place in Sumy. Serhiy Leonov conducted a master class on financial business planning. Detailed features of the compilation of an optimal and effective financial plan were considered. Also, based on the business idea of the school participants, the opportunities, conditions and requirements for attracting finance for the development of the project were modeled through fundraising, crowdfunding, microcredit. Serhiy Leonov noted: “A successful businessman – one who can be the generator of ideas, and the manager, and technical implementator.” Lawyer Oleksiy ...

Good Governance

On May 19-20, 2017, module VIII on “Good Governance” was held within the framework of Social Engineer School. Module VIII began with a lecture on “Lobbying for the interests of public initiatives in the authorities,” conducted by Martyna Bohuslavets – representative of the Council for Public Expertise at the Committee of the Verkhovna Rada of Ukraine on the Prevention and Counteraction of Corruption. She talked about the peculiarities of lobbying public interests in public authorities, in particular on how to correctly formulate an electronic petition and hold an information campaign to support public initiative. An interactive course on “Civic Education and Democratic ...

(Ua) Маркетингова та PR діяльність у сфері соціального підприємництва

On May 12-13, 2017, the third educational module of the School of Innovation and Social Entrepreneurship was held in Sumy on the topic “Marketing and PR activities in the field of social entrepreneurship”. Business coach Julia Shatava held an interesting workshop “Sales Management”, where the participants learned the technology of fast start and sales promotion tools (up-sell, down-sell, cross-sell, flash-sell, e-mailing). Also, affiliate programs, loyalty programs, contests and promotions were considered as effective tools. A separate emphasis was put on sales models and how to choose the segment of the market. The participants learned that a successful sales model should consist ...

Social Engineers Studied Fundraising

On May 12-13, 2017, within the framework of the Social Engineer School, a module VІІ on the topic “Fundraising” was held. The module started with the crash-test of social projects of the participants with the mentorship of Roman Ilchenko – an expert on financial planning, optimization of business processes; owner and managing partner of the international group of companies NIAR; chairman of the Board of the charitable foundation “Tsvit Natsiyi”. Roman Ilchenko tested the participants’ projects and shared insider information on how to present projects to investors in order to receive funding. As Roman Ilchenko remarked, “investors always rate a project ...

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