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Good Governance

On May 19-20, 2017, module VIII on “Good Governance” was held within the framework of Social Engineer School. Module VIII began with a lecture on “Lobbying for the interests of public initiatives in the authorities,” conducted by Martyna Bohuslavets – representative of the Council for Public Expertise at the Committee of the Verkhovna Rada of Ukraine on the Prevention and Counteraction of Corruption. She talked about the peculiarities of lobbying public interests in public authorities, in particular on how to correctly formulate an electronic petition and hold an information campaign to support public initiative. An interactive course on “Civic Education and Democratic ...

(Ua) Маркетингова та PR діяльність у сфері соціального підприємництва

On May 12-13, 2017, the third educational module of the School of Innovation and Social Entrepreneurship was held in Sumy on the topic “Marketing and PR activities in the field of social entrepreneurship”. Business coach Julia Shatava held an interesting workshop “Sales Management”, where the participants learned the technology of fast start and sales promotion tools (up-sell, down-sell, cross-sell, flash-sell, e-mailing). Also, affiliate programs, loyalty programs, contests and promotions were considered as effective tools. A separate emphasis was put on sales models and how to choose the segment of the market. The participants learned that a successful sales model should consist ...

Social Engineers Studied Fundraising

On May 12-13, 2017, within the framework of the Social Engineer School, a module VІІ on the topic “Fundraising” was held. The module started with the crash-test of social projects of the participants with the mentorship of Roman Ilchenko – an expert on financial planning, optimization of business processes; owner and managing partner of the international group of companies NIAR; chairman of the Board of the charitable foundation “Tsvit Natsiyi”. Roman Ilchenko tested the participants’ projects and shared insider information on how to present projects to investors in order to receive funding. As Roman Ilchenko remarked, “investors always rate a project ...

15.05 Glib Buriak
Business Modeling in the Field of Social Entrepreneurship

On May 5-6, 2017, module 2 of the School of Innovation and Social Entrepreneurship took place in Sumy. The participants learned a lot on the topic “Business modeling in the field of social entrepreneurship. Formation of an effective business model “. On Friday, a master class on “Business Models for the Creation of a Social Project (Innovation, Enterprise and Startups)” was conducted by Mykhaylo Melnyk, Director of the Ukrainian Social Academy. The main task for the participants was to determine the social value of their business project. By analyzing real examples and publicly discussing their ideas, our young entrepreneurs worked diligently ...